Our Approach

Investment Philosophy

We partner with business owners who want their companies and people to thrive long beyond their time at the helm. When we invest in a company, we partner with the existing management team to development long-term, sustainable growth plans. We call this permanent equity – we do not make short term decisions with the goal of a quick exit.

We extend the legacy.

We Believe:

Traditional short–term private equity funds create negative incentives and force decision-making and action that can be counter-strategic

Portfolio companies should not be overburdened with debt

Our track record of buying, building, and selling businesses promotes exceptional portfolio performance

Creating a shared vision, gaining buy-in, then empowering company managers to execute is a differentiator

People and relationships are the cornerstone of our firm and our approach

Cultivating team cultures that align with our vision and values is job #1

Our Values

We are proud of the experiences we offer to our management teams and employees, the communities we impact, and the opportunity we provide to our investors. However, it is the weight we place on our core values that really drives all elements of our business and approach: Lead with Intention, Move with Purpose, Learn with Vigor, Engage with Empathy.

Permanent Equity

When we invest in a company, we are in it for the long haul

Unlike traditional Private Equity, which has short time horizons and hence can make operating decisions that may not always serve long-term value creation, we employ a longer-term perspective that promotes sustainable growth, engages management teams in their professional development, and creates value that allows buyers, sellers, and employees alike to realize their goals.

Operational Approach

We build unique strategies for each individual business, grounded in a comprehensive understanding of what it takes to succeed.


Focus on People and Culture

We spend a lot of early energy focused on team, culture, and relationships:.

  • Learn what makes the business “tick”
  • Understand norms and build rapport/credibility
  • Identify future opportunities to enhance the culture
  • This context makes us better suited to
    support decision making, and to manage inevitable changes over time

This is our Superpower.


Optimization & Modernization

With relationships and teams on strong footing, we turn our attention to operations:

  • Inventory and document key systems & processes
  •  Collaborate to build a strategic roadmap for phased optimization
    and investment
  • Job #1 is to not break anything!
  • Then we can make it better while maintaining team morale and company performance.

Operations is in our DNA.


Long Term Strategic Growth

The previous efforts drive incremental improvements, we then turn to long-term strategic growth initiatives:

  • Product diversification
  • Strategic partnerships
  • Sales and marketing campaigns (aligned with operational investments)
  •  Inorganic growth options – in some cases, one investment can serve as
    a platform company on which to add bolt-on acquisitions

Exponential multiple expansion

To view the Investor Brochure for our latest offering, sign up for our Mailing List, and register to become an Investor, click the button below:


All offers and sales of any securities will be made only to Accredited Investors, which for natural persons, are investors who meet certain minimum annual income or net worth thresholds or hold certain SEC approved certifications. Any securities that are offered, are offered in reliance on certain exemptions from the registration requirements of the Securities Act of 1933 (primarily Rule 506(c) of Regulation D and/or Section 4(a)(2) of the Act) and are not required to comply with specific disclosure requirements that apply to registrations under the Act. There are risks associated with investing and securities in general. Investing involves risk of loss including loss of principal. Some high-risk investments which use leverage may accentuate gains and losses. Past investment performance is not a guarantee or predictor of future investment performance. Further, the content on this website is not intended to be investment, legal, or tax advice. Blueline Ventures is not acting as an investment adviser, attorney, or tax professional and nothing on this website should be construed as personalized advice. Prior to making any investment decision, you should consult with your own investment, legal, and tax advisors to evaluate the risks, consequences, and suitability of the investment opportunity. Your specific circumstances may, and likely will, vary.